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Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... or whatever you like.
There are many similar sample content placeholders across the store. All editable from Theme Editor.
Big thanks to M2 Magazine for featuring Rapid Dry Towels in their M2 Gift Guide. Check it out here if you haven't seen it yet. http://www.m2now.co.nz/3-gift-get-car-lover-life-already-everything/